Located on the boulevard in Surf City (at 19th street)


Our original location was in Beach Haven, and then we spent nearly 20 years in Barnegat Light.  For the past 5 years we have been loving our location in Surf City, close to the causeway, but still on the north side of the island.  We have plenty of parking and look forward to your next visit!

Open since 1991


Owner Donna Takash relocated from her job as a buyer for Bloomingdale's in New York City to marry fish monger husband Donald.  Her love of retail and all clothing led her to the creation of a LBI's longest existing children's boutique.  Unique and special assortments are always a priority, along with customer service.  Customers can feel like they are accomplishing something while on vacation when they do back-to school shopping or find a perfect baby gift.  We have an extensive baby department, and a large assortment of girls' clothing up to size 16, and boys up to size 7.