Open since 1991


Owner Donna Takash relocated from her job as a buyer for Bloomingdale's in New York City to marry fish monger husband Donald.  Her love of retail and all clothing led her to the creation of a LBI's longest existing children's boutique.  Unique and special assortments are always a priority, along with customer service.  Customers can feel like they are accomplishing something while on vacation when they do back-to school shopping or find a perfect baby gift.  We have an extensive baby department, and a large assortment of girls' clothing up to size 16, and boys up to size 7.


Located on the boulevard in Surf City (at 19th street)


Back in 1991 we opened in Beach Haven, and then expanded to a second location in Barnegat Light, where we spent nearly 20 years.  Since 2011 we have been loving our location in Surf City, conveniently located close to the causeway, on the north side of the island.  We have plenty of parking and look forward to your next visit!